7 Best Email Autoresponders for Small Business
Email marketing for businesses isn’t new. In fact, compared to other online marketing channels like social media, mobile device applications, and even search engines, email marketing might seem a bit outdated. But given the fact that we check email dozens of times a day on our smartphones, email marketing is only getting more valuable.
That said, email marketing should be a crucial part of your business marketing strategy, because here are 3.7 billion e-mail users in the world as of 2017. About 233 million of them are located in the United States, and it was estimated that the number of e-mail users in the U.S. will reach nearly 255 million by the end of 2020.
Statistics also show that email marketing has a wide reach, and it is one of the best marketing strategies for return on investment (ROI). It’s also likely to remain one of the main marketing channels in the industry.
If you’re going to play in the ‘big leagues’ with your online business, you should have the right tools to get the job done. These days, an email service without an autoresponder capacity is completely unheard of, and autoresponders are the easiest form of marketing automation to set up, because they work very well when it comes to bringing in new leads and revenue for your business.
What IS an Autoresponder?
An autoresponder is a computer program that automatically answers e-mail sent to it. They can be very simple or quite complex.
Autoresponders are actually very cool, and they can be programmed to send different types of marketing messages to your customers automatically!
For example, with an autoresponder, you can do the following:
send birthday greetings to subscribers
move a subscriber from one cycle of communications to another
switch a subscriber from one type of autoresponder cycle to another
send people emails exactly one year after they bought a product
automatically send people emails about individual products
Below are 7 Best Email Autoresponders for Small Business:
Get response is a fantastic email autoresponder, because it’s is a full-suite marketing platform that offers many helpful tools. Their most powerful tool is probably their email automation functionality.
Get Response can trigger emails based on multiple criteria. It’s just as simple to monitor behavioral triggers, contact property triggers, and time-based triggers.
You can build email follow-up sequences with the following features:
- Unlimited messages per day
- Advanced timing control
- Simple cycle management
- Day-of-the-week selection
- Drag-and-drop message management
HubSpot offers one of the most powerful autoresponder capabilities on the market. So you’re using other tools in HubSpot’s Marketing Hub, you can easily set up auto-response emails upon form submission.
At a high level, there are two ways to send an email response to contacts who submit a form on your page:
- Set up a follow-up email in the form options on your HubSpot page
- Send an automated email through a workflow (Marketing Hub Professional and Enterprise only)
The next of the 8 Best Email Autoresponders for Small Business is Mailmunch.
This is the platform that I currently use for this blog, and I absolutely LOVE it, because its super easy templates and forms are a breeze to set up. MailMunch is great if you’re a total beginner.
Get a better understanding of people who visit your website and the actions they perform using tags and advanced segmentation. Mailmunch’s digital marketing toolkit helps you collect leads, and provide your users with a more engaging experience.
Active Campaign gives you the email marketing, marketing automation and CRM tools you need to create incredible customer experiences.
Source: Active Campaign
Constant Contact’s email marketing tools make it easy to stand out because it has hundreds of mobile-optimized templates for every purpose. They make it super easy to promote a sale, or launch a new product.
- Welcome email for new subscribers
- Triggered email series
- Contact segmentation
- Resend emails to non-openers
- Powerful list-building tools
AWEBER delivers powerfully-simple email marketing for small businesses that does 90% of the work for you.
- Smart Designer
- Drag & Drop Email & Landing Page Designer
- Prebuilt Template Library
- Campaign Automations
- Campaign Marketplace
- AMP for Email
Convertkit helps creators like you earn a living online by building tools that help your grow your audience. You can also connect with your true fans, and earn a living by selling digital products and services online.
- Landing Pages
- Sign Up Forms
- Email Designer
- Marketing Features
…and much more!
I discovered this next email autoresponder a few months ago and I started using it almost immediately. I don’t regret it for a second.
Choose a pre-built template designed for maximum conversions, or start from scratch with a blank canvas. Customize all the details with the easy to use drag-and-drop builder – no code needed.
Optin Monster Features:
- Beautiful Lead Capture Forms
- Multiple Form Types
- A/B Testing Made Easy
- Exit Intent Technology
- Page Level Targeting
- Advanced Traffic Redirection
- Analytics and Insights