SEO vs. Social Media Marketing; Which is Better?
When thinking about online marketing for your business, there’s hot debate among experts over which strategy is best to grow your business. Does SEO, or Social Media marketing yield better results? So we ask the question, SEO vs. Social Media Marketing; Which is Better?
Business owners will often hire an SEO expert or agency to try to increase their visibility in the search engines. But they don’t think about what results their efforts on social media platforms can bring to their bottom line.
Similarly, there are those who focus their attention solely on building a social media following, without spending any time or money on SEO.
Let’s compare both strategies to see which option is best.
Targeting an Audience
To bring in that all important traffic and sales, it’s crucial to target a specific audience. It is definitely easier to target that audience on social media platforms.
Most social media platforms will let allow you create ads that specifically target people within a certain demographic who will most likely be interested in your niche.
SEO doesn’t let you target as narrowly as social media does. Although you can certainly target those interested in your niche, you generally cannot target a specific demographic with your SEO efforts.
How Much Effort Is Involved?
To ensure a good return on investment (ROI), you should figure out how much effort you’re going to have to spend promoting your content via social media and SEO.
According to Statista, nearly 50% of the world’s population uses social media. That’s over 3 billion users worldwide.
FIFTY PERCENT! That’s HUGE!
In 2019, 90.4% of Millennials, 77.5% of Generation X, and 48.2% of Baby Boomers were active social media users. Emarketer.
So you definitely can’t go wrong using social media as a marketing vehicle for your business.
With social media, you’ll have to plan and post regular content on the various platforms. While there are tools and apps available that can make this process easier, you still have to do this on a very consistent basis.
Crowdfire is an awesome tool that can help you manage all your social media content.
Social media marketing is not something that you can rely on to work without your own consistent efforts. Each post you make has a very short shelf life, so you’ll need to make an effort multiple times a day, EVERY day.
SEO, on the other hand, also requires work, but once you start to rank your web pages, there will be less ongoing work involved.
Which Content Should You Use?
Regardless of whether you decide to use SEO or social media marketing, you’ll need to create content. The type of content you create will make a big impact on your traffic and whether your audience engages with it or not.
When writing content for your website or blog, writing meaningful long-form content will work best. This means that you will need to create articles that are at least 2000+ thousand words, rather than a couple of hundred. Those two or three hundred word articles don’t cut it anymore. Not where there are blogs out there writing in-depth ‘novels’ about the same thing.
Social media is an image driven animal. So for this vehicle, images and videos work best. Regardless of which platform you choose, your posts will be shared across the community if they resonate with your audience. When this happens and your content starts to be shared, you’ll definitely see an increase in traffic to your website.
So, Which is Better – SEO or Social Media Marketing?
You’ll most likely see the most benefits from utilizing a mix of both SEO and social media marketing into your online marketing efforts.
Write longer articles and embed images and videos into your content. Doing this will increase engagement and time spent on your website. This shows the search engines that your content is good and can be trusted. In addition, people will share your content on social media that they find to be interesting and valuable.
Search engines these days use social media as a ranking factor, so it’s worth building up your social media presence because it will help with your SEO. Building traffic via SEO to your website will also help people to engage on social media too.
So, while SEO and social media marketing are very different, they each help the other and the end goal of both is the same – to increase traffic to your website, products, and services.
So the answer to “SEO vs. Social Media Marketing; Which is Better?” is easy: do both!
by Debbie Burgin